Bittersweet - Pantone 17-1663 TCX
Bittersweet is a medium-toned red from the Pantone TCX collection, identified by the code 17-1663 TCX. This warm tone with its balanced character makes it an excellent choice for bold branding, passionate designs, and statement pieces.
Bittersweet

Digital Values
#D93744
217, 55, 68
0%, 75%, 69%, 15%
355, 68.1, 53.3
49.38, 62.47, 31.51
Pantone Values
Bittersweet
17-1663 TCX
1797C
RAL Values
3018
Strawberry Red
16
Color Characteristics
This red exhibits a hue of 355°, 68% saturation, and 53% lightness, creating its distinctive warm appearance. The color translates beautifully across different mediums, from digital displays to cotton fabric swatches.
Design Applications
This versatile color is ideal for bold branding, passionate designs, and statement pieces. It also works beautifully in restaurant interiors, automotive accents, and promotional materials.
Popular Industries: Fashion, Automotive, Food & Beverage, Marketing
Technical Details
Technical specifications include RGB values of 217, 55, 68, CMYK breakdown of 0%, 75%, 69%, 15%, and HSL coordinates of 355, 68.1, 53.3. The closest RAL equivalent is 3018 (Strawberry Red).
Design Tips
Pairs beautifully with cool tones for dynamic contrast.
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Color Collection
Explore more than 2800+ colors from the Pantone TCX collection to expand your design palette.