Viva Magenta - Pantone 18-1750 TCX
Viva Magenta is a medium-toned red from the Pantone TCX collection, identified by the code 18-1750 TCX. This warm tone with its balanced character makes it an excellent choice for bold branding, passionate designs, and statement pieces.
Viva Magenta

Digital Values
#BB2649
187, 38, 73
0%, 80%, 61%, 27%
346, 66.2, 44.1
41.89, 59.25, 17.75
Pantone Values
Viva Magenta
18-1750 TCX
1945C
RAL Values
3027
Raspberry Red
10
Color Characteristics
This red exhibits a hue of 346°, 66% saturation, and 44% lightness, creating its distinctive warm appearance. The color translates beautifully across different mediums, from digital displays to cotton fabric swatches.
Design Applications
This versatile color is ideal for bold branding, passionate designs, and statement pieces. It also works beautifully in restaurant interiors, automotive accents, and promotional materials.
Popular Industries: Fashion, Automotive, Food & Beverage, Marketing
Technical Details
Technical specifications include RGB values of 187, 38, 73, CMYK breakdown of 0%, 80%, 61%, 27%, and HSL coordinates of 346, 66.2, 44.1. The closest RAL equivalent is 3027 (Raspberry Red).
Design Tips
Pairs beautifully with cool tones for dynamic contrast.
Colors Similar to Viva Magenta
Explore colors with similar hue, saturation, and lightness values that work well with Viva Magenta in design projects.
Color Collection
Explore more than 2800+ colors from the Pantone TCX collection to expand your design palette.